There’s really no explanation why critical illness insurance sales continue to lag in the U.S., declares Jesse Slome, executive director of the American Association for Critical Illness Insurance (http://www.aacii.org). According to Slome, the protection first introduced in 1983 now sells well in 54 other countries worldwide.
“There are over 65 million Americans between the ages of 30 and 49, creating an enormous opportunity for the sale of critical illness insurance products,” states Slome. “These adults understand the risk of being diagnosed with cancer or having a heart attack. They simply have no knowledge that an affordable financial solution like critical illness insurance exists but we are going to change that starting in 2011.”
The industry trade association established in 2009 just announced a free education campaign for insurance and financial professionals. The trade group is waiving the $98 membership fee offering free sign-ups which includes access to the Association’s online Learning, Marketing and Sales Center. The Center provides access to sales training modules, industry research, marketing and sales tools.
“We plan to educate 10,000 insurance professionals during the year and to significantly jumpstart product awareness and ultimately sales,” Slome adds. “Every agent or broker who has clients in their 30s or 40s will benefit by understanding how simple it is to offer and sell this highly affordable form of protection.”The free membership offer will be continued for at least the first six months of 2011. For more information or to sign-up for free membership, visit the Association’s website http://www.criticalillnessinsuranceinfo.org/free .